Monthly column featured at
About Jagdish Sheth
Jagdish N. Sheth is a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. He is Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. Sheth has published more than 200 articles in leading journals and has written a number of books. His most recent book, The Accidental Scholar, was unveiled by by Prime Minister of India, Narendra Modi. He also consults with major Fortune 500 companies.